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  On June 20 and 21 , 2005, the Payment Cards Center of the Federal Reserve Bank of Philadelphia, in conjunction with the Electronic Funds Transfer Association (EFTA), hosted a day-and-a-half forum, “Risky Business: Managing Electronic Payments in the 21st Century.” The Center and EFTA invited participants from the financial services and processing sectors, law enforcement, academia, and policymakers to explore key topics associated with the challenge of effectively managing risk in a payments environment that is increasingly electronic. The meeting’s goal was to identify areas of potential risk and explore interindustry solutions. Below is a summary of the keynote address.

The views expressed here are those of the author and do not necessarily represent the views of the Federal Reserve Bank of Philadelphia or the Federal Reserve System.

Summary by:
Marilyn Bochicchio, EFTA
Stanley Sienkiewicz, Federal Reserve Bank of Philadelphia

Keynote Address –
Risk: Another Word for Payments
Suzette Massie
, President, Global Payments Consulting, Carreker Corporation

Summary: The second day’s session began with a broad overview by Suzette Massie. Risk management organized around payment silos is not appropriate or effective in today’s highly electronified and extremely complex payments environment. Financial institutions must strive to move risk management to the enterprise level, migrating payments and risk management in tandem to achieve this goal.

According to Massie, managing payments risk was once a sideline of the payments business.
Today, that has changed:

  • Fraud occurrences and types are exploding
    Examples include phishing, spoofing, keystroke logging, account takeover, identity theft, money laundering, and customer data breaches.
  • Regulation has mushroomed 
    New payment-based regulation has come from a variety of legislation, including the Bank Secrecy Act, the Patriot Act, and Sarbanes-Oxley, section 404.
  • Spending is up
    Financial institutions plan to spend $1.8 billion on security this year, a 12 percent increase over last year.
  • Competition is fierce 
    Competition for customers, new products, and evolving services never ends. Massie argued that, in this environment, financial institutions can scarcely make decisions about the direction their payments system will take without considering enterprise risk each step of the way.
Enterprise Payments and Enterprise Risk
She emphasized that payments are now a critical part of the industry, representing a $200 billion business in the United States and $600 billion globally, and contributing 8 percent of operating income to the top 50 U.S. banks.

Traditionally, payments have operated within a highly fragmented structure within the banking environment, but that is changing. “Many financial institutions are now in the early stages of reorganizing to focus on payments, investing in image applications and bringing together disciplines to create a more robust operating environment,” she said. “Looking ahead, financial institutions will create payment services tailored to unique requirements of communities of interest; conducting straight through processing of multiple payment types; automating and strategic sourcing to increase value, quality, and cost; embedding payment risk management and authorization at the point of presentment; and expanding products and services to leverage customer-valued information as an extension of transactions.”

She acknowledged that while all financial institutions believe it is important to break down payment silos, only half have embedded or are attempting to fully embed enterprise risk in their risk initiatives. Citing a study conducted by the Aite Group of 10 of the top 50 banks, she noted that 80 percent of antifraud units report to a single manager and 90 percent do not centralize fraud detection on a single platform Yet, 90 percent believe that centralized processing is necessary.

Driving Factors
Massie suggested that both legislation and regulation are the key drivers that necessitate the
move to an enterprise approach to fighting fraud. On the national level, provisions of the Patriot Act, Gramm-Leach-Bliley Act, and the OCC Banking Circular 35 (disaster recovery) require financial institutions to have a full view of their payments from an enterprise level. On the global level, financial institutions are affected by the Basel II Accord (risk-based capital backing) and Sarbanes-Oxley 404 (disclosure and certification). In past eras, financial institutions addressed fraud and risk on their own terms. In today’s highly charged environment, much of the choice that
financial institutions enjoyed has been taken away; timelines for compliance are no longer exclusively under the control of financial institutions.

Another driver highlighted was the growing risk of financial loss. Attempts to defraud and losses
from fraud are increasing, as are the types of fraud being perpetrated. She warned that as the massive transformation of payments continues (with financial institutions on the leading edge), larger risk gaps are exposed, creating opportunities for fraudsters to fill those gaps. Every loss or compromise deepens customer distrust of the system, damages reputations, and risks crippling fines. In addition, the publicity galvanizes legislators and regulators, a situation that compounds the loss of control and creates greater uncertainty.

Critical Imperatives and Possibilities
Massie recommended that banks consider multiple agendas with almost every initiative they undertake. She suggested that the critical items on each agenda will frequently merge:

  • Agenda one. How does this initiative affect our ultimate goal of merging our separate payment silos into a single, integrated payment business?
  • Agenda two. What risk control points does this initiative affect, open up, or cross paths with? How does it create new risk that we need to manage?

To illustrate her point, she posed a series of questions:

  • What are the imperatives and possibilities for financial institutions as they seek to manage their migration to enterprise payments and risk while improving customer service and profitability? How do financial institutions challenge the growing perception that payments are synonymous with risk?
  • How does a financial institution protect revenue as it manages the two agendas? If revenue can’t be protected, how will it be replaced? Will financial institutions need to reinvent a product to sustain the revenue stream?
  • How does a financial institution match the pace of change between the two agendas when they overlap? What happens, for example, with an image archive when you add a new partner and start
    exchanging image files? Or if a financial institution converts its checks to ACH, does it create a new risk management control point that checks ACH files for stop payments?
    In general she noted that “financial institutions that undertake this new way of looking at payments and risk will raise many new questions, the answers to which will be different depending on the customer segments they’re dealing with, the particular strategy involved, the payments infrastructure, and the risk management approach and technology.”
Tandem Migration

Massie asserted that the key is to balance the tandem migration of payments and fraud/risk considerations to achieve the goal of a fully integrated payment system. She suggested the following tangible actions to achieve this goal:

  • Lay a scalable sustainable enterprise foundation.
    Leveraging existing infrastructure, focus on a modular customer-centric approach that supports consistent access to all payment channels.
  • Lift business knowledge.
    Where is the knowledge base within the financial institution? What are the dynamics of processing transactions? Financial institutions should integrate what they know and do
    best into the new process.
  • Identify quick wins.
    Where will changes have the greatest impact? Financial institutions should set priorities and target quick wins to deliver maximum value.
  • Make sure it works for both risk and payments.
    Again, using the example of converting checks to ACH: What are the fraud-related processes and checkpoints that normally occur in check payments that now need to be seamlessly wound into ACH payments? However, as Massie explained, it can be more complicated. For example, what if a customer requests a wire transfer but does so over the website? It’s critical that financial institutions manage the wire risk as effectively as the online risk (or vice versa) and that they maintain consistency across both channels. Otherwise, they may be leaving a door open for an enterprising crook, trained to spot just such inconsistencies. Or what if a financial institution’s client elects to do corporate capture at its own site? The financial institution/client contract probably still calls for the financial institution to verify signatures and large item transactions, but now the information isn’t on the financial institution’s system; it’s on the client’s. What new risk control points have been opened? How will the financial institution ensure that overall risk protection is not diminished?
Conclusion
Massie concluded her remarks by advising that “in the process of balancing the migration of enterprise payments and enterprise risk, only the fittest will survive.  And to be the fittest requires careful, planned management of the payments and risk marathons as in-step partners in the race. The process is challenging, but it is an unprecedented opportunity to reinvent and rebuild.

View the complete summary of Risky Business: Managing Electronic Payments in the 21st Century.

 
     
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